By: Sandy Nene
We got to chat with SA Fashionista, Social commentator & radio personality Lara Kruger.
This was my first radio job with Motsweding FM… which is quite humbling.
Lara continued to chat about her employment at Motsweding FM and her love for the radio industry.
I actually didn’t study radio; I am not to gloat or anything – but some talents are Godly given. I am a speaker at heart, have always known that my calling was in entertainment; how I was gonna get there is solely based on my passion, dedication , tenacity, hard work and talent.
When you’re not on the airwaves, what are you busy with?
My career just started a year ago, and I have recently just signed with a brand company to assist me in moulding and elevating my brand. So many things I wanna tap into; from LBGTI initiatives, woman empowerment seminars, CSI initiatives, television etc. The whole shebang. Lol. I’d advise everyone to stay tuned to my Social Media platforms – I am however, also launching a website soonest www.misslarakruger.com
Who is your Radio Icon?
I really don’t have one person that I look up to; I admire the likes of Dineo Ranaka, Bonang Matheba; Benny Motaung; Bob Mabena – and draw inspiration from numerous sources… they’re such talented radio personalities in their own right. Each one has their own sugar, spice, and everything nice
Where will the Lara Kruger brand be in 5 years?
I am patiently waiting to find out myself… I would love to write a book though, host a TV talk show, be a host at any of South Africa’s prestigious entertainment events, and bagging a few endorsement deals.
Do you listen to other radio stations?
I listen to a bit of Kaya and Metro FM… I am a more of a TV person, who believes more in visuals.
What has working on radio taught you?
Radio has proper taught me how to multi-task, I am also better listener now, and wanna be well informed at all times. It’s also taught me a lot when it comes to music and musicians.
Advice to aspiring radio broadcasters?
Create a following, understand your brand, be original and never compromise your values nor your morals – and Bob’s your uncle.