by Sandy Nene
In an effort to make an ongoing, meaningful difference that lives beyond Mandela Day, East Coast Radio has begun a province-wide search as part of its #ECR67Scholars initiative. The station has committed to paying the school fees of 67 Grade 8 pupils right through to Grade 12. The initiative is based on former President, Nelson Mandela’s fervent belief that “education is the most powerful weapon which you can use to change the world.”
Launched this morning, #ECR67Scholars is the brainchild of East Coast Radio’s General Manager, Boni Mchunu, who is seeking a more sustainable offering that lives beyond just Mandela Day. “That means we are making a difference not just today, but every day,” explains Mchunu. “Education is the tool to success not only for individuals but in terms of the future of our country. I am a firm believer in the importance of education and the importance of encouraging our children to complete matric. #ECR67Scholars does its bit to make sure Madiba’s legacy lives on.”
In addition to harnessing Madiba’s passion for children and education, #ECR67Scholars also taps into the “building communities for good” ethos of East Coast Radio’s parent company, Kagiso Media. The station has called on Grade 8 pupils from around KwaZulu-Natal to submit their motivations on www.ecr.co.za for a chance to be among 67 pupils selected for a scholarship programme. Entries close on 31 July 2016.